Posana is located in the heart of downtown Asheville, NC. They offer locally sourced foods to create a sophisticated dining experience for natives and visitors alike in Asheville. With a beautiful location and beautiful food, it is important to have an equally attractive website. Posana Restaurant has done just that.
When you enter the site, you immediately see a full page hero slide show with an option to open the sandwich menu or to make a reservation. There is also an arrow at the bottom of the page indicating to the user that there is more content below. You are able to either scroll or click the arrow to get to it, which is a nice feature for usability. The full page hero works because the images chosen really give the viewer a sense of the company’s personality. The images are not just of the food, but of the restaurant itself and the friendly staff. Another trend is using more original photos and less stock photos. Martha Pollay, co-owner, is also a photographer so she captures the warmth and authenticity of the business. Posana also uses the “card” container to a showcase events, which is a great use for them because they can set a featured image and description about the event without wasting too much space.
What would improve the Posana site?
One thing that I think Posana would benefit from is a blog. They work very closely with local vendors and the community, so a blog would be a perfect way to showcase this. A blog would also be a good way to share events and employment opportunities. Posana actually has very high engagement on social media so they seem to be in a place where keeping up a blog would be a possibility for them. Another thing that I would add to the home page is a cinemagraph, instead of the slideshow. The slide show is beautiful but think that the food images could be added to the menu page, and the employee pictures to the “About us” page. For the hero, I would love to see the still image of the restaurant with all of the hustle and bustle still moving around it. This would give the site some movement and it would give the visitor a taste of the environment and atmosphere of the restaurant.
I would love to see the Web design trends in your local area! Please comment below what you are loving and what you would improve about your favorite company’s website!